GENEVIEVE FARRELL is a writer, producer, director and actress. After graduating magna cum laude from the University of Southern California’s Film Production program, Genevieve has written and produced viral videos featured on Deadline Hollywood, the Funny or Die mainpage and The Huffington Post and acted in videos with over 5 million views. Genevieve has also produced branded video content for the Lord of the Rings iPhone game as well as fashion films for BCBGMaxAzria that played online and in North American stores. Genevieve has written, produced and directed nearly 100 videos for Joyus.com, a shopping website with videos airing on People.com and AOL.com. Genevieve recently produced the documentary short film Skateboarding’s First Wave directed by Academy Award nominee Don Burgess, has screened at numerous Academy Award Qualifying festivals including LAShorts and Camerimage.